An effective ICO marketing company understands the power of the community. Getting the community behind your ICO’s cause is one of the best ways to ensure that your ICO gains a massive following, in addition to leveraging the technologies that are available at your disposal.

The following process steps are the hallmark of an effective ICO Marketing Company

• Developing a great website to show off your ICO

• Provide comprehensive information about your ICO project on its website

• Utilize social media to reach out to the crypto community

• Media outreach and public relations

• Bounty campaigns

• ICO listings

Targeting the correct audience matters. Crypto’s current popularity spike doesn’t imply that you should target to the masses at large. Your ICO should target specific portions of the market, to whom it is most useful. 

ICO subject matter experts provide you with a lot of insight on how to go about marketing your ICO. Transparency, compliance, and innovation also go a long way in effective ICO marketing.